Unconventional Wisdom

  • Bravery: The rarest and most undervalued agency trait.

    Think of the advertising agencies you admire. Shouldn’t take long as the list is probably pretty short. I would bet that one of the commonalities between them (aside from great work) is the fact that they usually seem to make the right decision in difficult situations.  I’d say most of the time these decisions get…

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  • The top 4 reasons I push for better work.

    I’m sure this list could be WAY longer, but these for stand out for me personally:

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  • My time is not for sale.

    There. I said it. The traditional agency compensation model of charging clients based on a cost rate and estimated time requirements is broken. It is based on the faulty premise that somehow effort (time) equals results. Not only are they not equal, they can often run counter to one another. And until recently, just about…

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