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Think of the advertising agencies you admire. Shouldn’t take long as the list is probably pretty short. I would bet that one of the commonalities between them (aside from great work) is the fact that they usually seem to make the right decision in difficult situations. I’d say most of the time these decisions get…
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I’m sure this list could be WAY longer, but these for stand out for me personally: I’m a consumer first and frankly I already don’t want to see 90% of the crap advertisers put out there. Adding to that heap with my own work only makes it worse. When I tell people I meet that…
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There. I said it. The traditional agency compensation model of charging clients based on a cost rate and estimated time requirements is broken. It is based on the faulty premise that somehow effort (time) equals results. Not only are they not equal, they can often run counter to one another. And until recently, just about…
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