Category: Agency Leadership
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This is going to be a fun partnership.
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Listening and acting with intention and transparency can drive a truly happy workplace. We recently won the Ad Age Best Places to Work award for the first time. After the shock, surprise and overzealous company celebrations, it got me thinking — how the heck did that happen? Well, looking back, it wasn’t by accident. This…
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You can’t fake empathy — and the leaders who demonstrate it boost both morale and retention. Imagine you are in a tense meeting, and despite everyone’s best efforts, the conversation is going in circles. Frustrations are mounting, and it feels like people are talking past one another. This scenario was pretty common when we met…
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Biased research, caving to opinions, internal fatigue, and moving on too quickly — these four mistakes in marketing, at any point in the process, will hamstring the work, derail campaigns and strain agency/client relationships. Learning from these mistakes, we can handle future situations differently, improve the work, and consistently deliver incredibly effective marketing campaigns. If…
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Think of the advertising agencies you admire. Shouldn’t take long as the list is probably pretty short. I would bet that one of the commonalities between them (aside from great work) is the fact that they usually seem to make the right decision in difficult situations. I’d say most of the time these decisions get…
Unconventional Wisdom 