Category: Food For Thought
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There are many reasons once-stellar brands begin to fail, and in my decades in the advertising business, I have seen just about all of them: weak leadership, internal corporate politics or not having the right people in the room when solutions are being crafted. The heart of the problem is a refusal to face reality…
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In most business circles, there’s a feeling that if a company is going to be successful, leaders have to be up to date in implementing the latest and greatest technologies—and the hot button today is AI. But businesses are made of people, and consumers are people, too. If leaders forget that, it’s easy for a…
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So your two companies have gotten married, enjoyed a lovely honeymoon of back patting and optimism but now there’s this nagging feeling that maybe you’re not on the same page. That you’re not syncing well. Or maybe your efforts just aren’t delivering the results you’d hoped for. Maximizing the combined efforts of two separate organizations…
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A nimble model offers more flexibility while losing none of the practical knowledge and strategic thinking. As a small marketing agency owner, we recently submitted a request for information (RFI) for an account that was almost perfect for us. We had the category experience, we had the intellectual capital in the building, we ticked all…
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For the advertising or marketing agency that has put in the hard work to earn a new contract with a client, these are the tough conversations: What starts as a manageable and profitable scope of work can quickly balloon out of control if not managed properly. Agencies then face the delicate task of setting boundaries…
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AI isn’t the end of creativity — it’s a new chapter. The most common talking point I hear is that using AI can help us do things faster and more efficiently than before. It can write copy, make videos, create content and more, all with just a few clicks. This is all true. And it’s…
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It’s true for people and it’s true for brands. Every category has its habits, or conventions, that permeate the messaging consumers see every day. For instance, when was the last time you saw an ad for pizza that didn’t have a “cheese pull”? Or an ad for laundry detergent that didn’t show a harried mom?…
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I’m sure this list could be WAY longer, but these for stand out for me personally:
Unconventional Wisdom 