Category: No Status Quo
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I hear this said about a project we were pushing really hard to sell. The person who said it was trying to get the creatives to “lighten up” and stop making everyone crazy by fighting for better. Read that again: “It’s all going to end up in a landfill anyway.” Well sure it is if…
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There. I said it. The traditional agency compensation model of charging clients based on a cost rate and estimated time requirements is broken. It is based on the faulty premise that somehow effort (time) equals results. Not only are they not equal, they can often run counter to one another. And until recently, just about…
Unconventional Wisdom 