Category: Rule Breakers
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This is going to be a fun partnership.
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Jen Batchelor didn’t want to pay influencers for their testimonials for good reason. Everyone wanted to know. How did the founder of a startup with a vision to disrupt the non-alcoholic and alcoholic beverages market land supermodel Bella Hadid as a partner? “Make a great fucking product,” said Kin Euphorics CEO Jen Batchelor. I love…
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They repositioned alcohol-free products from category irrelevancy to aspirational choice. During Prohibition, it was called “near beer.” Brewers like Anheuser Busch and Pabst would make regular beer, then boil off the alcohol—and the flavor. Non-alcoholic (NA) beer has been around a long time in America but always had a rap of being a fake, tasteless…
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The brand is showing others how to scale people and culture through its focus on human engagement. Commuting in Dallas is, by most standards, a nightmare. But the silver lining is that it gives me time to think. One recent morning when the traffic gods gifted me an inordinate amount of thinking time, I was…
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Instead of Omnifying the landmark “Homestead” in Virginia, the company paid due respect to its heritage. “Reverence” is not a term you would typically hear describing a branding approach. When I visited The Homestead in Virginia, I had no idea who the owners were, much less their branding. This is a property that was founded…
Unconventional Wisdom 